For years, the trend in advanced countries with regard to packaging has been towards a constant reduction in formats, in line with a social evolution that concerns both the size of households and habits, methods and occasions of consumption. In all food categories there is a boom in single portions also for consumption at home: from dairy products to first courses, from ready-made salads to packable fruit, passing through biscuits, sauces, snacks and frozen foods.
One factor that has sparked interest in single-dose packs is portion control. Mini-sized cans, such as those launched by Bonduelle, the first brand of processed vegetables in Europe to create a specific single-serving canned line, allow consumers to prepare dishes such as soups, salads and smoothies with a measured amount of product. While the new Pan di Stelle cookies in small packs of two allow greater control of the calories consumed.
Another reason is the tendency of consumers to reduce the number of meals, enjoying frequent snacks, increasingly consumed outside the home.
The increase in single-component households also contributes to the use of single portions that help reduce food waste.
The increase in single-component households also contributes to the use of single portions that help reduce food waste.