During the Food Waste Day held in February 2021, a popular anti-waste app “Too Good To Go” presented the campaign promoting the use of the conscious label. It is estimated that 9 million tonnes of food are thrown into Europe which are still edible every year, due to errors in the interpretation of the deadline. To remind that products with the minimum shelf life on the label, in most cases, can also be consumed in addition to the date indicated, the campaign plans to accompany on the packaging of food products, the wording “to be consumed preferably within …” the phrase “Often good beyond.” Too Good To Go’s Aware Label invites consumers to use their senses to check the condition of a product before throwing it away. The promoted logo reminds consumers to use their senses to check the condition of a product before throwing it …